Is the experience of participating in an ERG meaningful, educational, and joyous?
Employee groups, first and foremost, should be about the employee. Think about it from a user-centered design perspective — if the experience of joining an employee group at your company is lackluster, it’ll be hard to inspire others to do the same. It’s all about the value proposition.
Is anyone seeking to understand why members of an LGBTQ+ employee group join in the first place? Having that data will equip ERG leaders with a contextualized understanding of their culture, their company, and the needs of those whom they’re looking to serve.